What do you get when you mix a fashion modeling legend and one of the hottest emerging stars in the industry today? A fabulous new photo series with an inspiring message behind it. Star models Kate Moss and Kaia Gerber co-star in the newly-debuted Stella McCartney Spring 2019 campaign imagery, which was photographed by Johnny Dufort.
Since 2001, the Stella McCartney brand is known for its commitment to sustainability and eco-friendly practices. According to Fashionista, the circle-shaped images that make up this striking campaign are a reference to McCartney’s move towards “a more circular economy,” and environmentally-sound business and design decisions. The round shapes certainly stand out and catch our attention – and the story behind the symbolism is even more interesting.
“I have a true connection with these women,” the designer told Vogue UK. “For this season, I wanted to capture the wonder of women: the circle of life and the love of learning from those that inspire and came before us and are in the now. We represent women of any age.”
As of this runway season, around 60 percent of the brand’s offerings are reportedly made from sustainable materials. The designer only hopes to expand her sustainability practice, and is already on track. In the new Spring 2019 campaign imagery, you will see Kaia sporting organic tie-dyed denim garments, while Kate wears a colorful lurex dress crafted from sustainable viscose and organic cotton.
Want to see more from the Stella McCartney Spring 2019 campaign? The designer is expected to drop a fashion film inspired by the collection within the next few weeks.
It’s definitely one worth looking out for, if this artistic photo series is to be considered a preview! It is awesome to see Kaia Gerber’s first Stella campaign (after making her brand runway debut in 2018) as one alongside Kate Moss, a seasoned pro with seven great ads under her belt.— Kristine Hope Kowalski