Paris Hilton Boohoo

Paris Hilton Designs 2000s-Inspired Capsule Collection for Boohoo

Nobody knows trendy 90s and early 00s fashion like Paris Hilton. The heiress’ fondness for velour track suits and sparkling mini dresses truly defines a generation of fashion. So it’s absolutely perfect that the star has teamed up with style e-tailer Boohoo.com to design a capsule collection full of fashions inspired by the very looks she helped make famous. The 70-piece Paris Hilton Boohoo line is set to include everything from swimsuits to ready-to-wear, and everything fabulous in between.

Paris has described her Boohoo collection as “very Paris, inspired by my life and style, the early 2000s, Beverly Hills and Ibiza.” Not only will there be some of her signature all-pink Barbie-inspired ensembles, plus some slogan tees immortalizing her famous catchphrases like “That’s Hot,” and tributes to her beloved dogs and 2000s flip phones, but the star has also re-created affordable versions of some of her most memorable ensembles – like her 21st birthday party dress, which she calls an easy favorite.

“My favorite pieces are the silver party dress, the Beverly Hills hotel palm-inspired print dress, the sexy gold halter swimsuit, and my ‘That’s Hot’ chihuahua tracksuit,” the 37-year-old told Cosmopolitan. “I have always loved being a trendsetter — creating my own style. I really just went all-out with this collection and it totally represents me.”

In a press statement, Natalie McGrath, Boohoo USA’s Vice President of Marketing, said: “What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s. We wanted to home in on that trend and own it from a collaboration standpoint. What better to follow with an icon from that era, Paris Hilton. It’s very Paris in terms of its design and aesthetic.”

We love seeing how the fashionista made her throwback looks modern and fresh again for 2018! The full Paris Hilton Boohoo collection will launch on June 20 exclusively on Boohoo.com, and every individual piece will retail for under $100. That is hot!

Click through the gallery below to see your first look at the Paris Hilton Boohoo collection campaign.

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More style projects from Paris Hilton.
More new launches from Boohoo.com.
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