You may have heard the recent buzz regarding the nostalgic re-launch of the Redux Grunge Marc Jacobs collection: the designer was famously fired from his job at Perry Ellis after releasing the original grunge-themed line back in 1993, and now the fan-beloved line has returned in its original glory. To celebrate the new Redux Grunge Marc Jacobs 1993/2018 Collection launch, the star designer’s eponymous fashion label has teamed up with photography giant Kodak to release the Marc Jacobs Grunge Kodak phone app – which you can use to give your fashion snaps a little grunge makeover.
The Marc Jacobs Grunge Kodak camera application “brings the past and present together,” just like the clothing line re-launch, according to the brand’s social media posts. Users are able to snap photos in-app using a “classic styled Kodak 35mm point and shoot camera interface” or upload existing images from your camera roll to the application.
From there, you can apply light filter effects, film frames, and an exclusive 1993 timestamp logo – all to add some nostalgic retro charm to your photography. (Think Huji filter, but fashion.)
“The Redux Grunge collection celebrates an era of fashion and photography that was synonymous with the Kodak brand,” Dany Atkins, Kodak’s chief brand officer, said in a press release about the new app. “It made perfect sense to collaborate on an authentic Kodak filter and bring together past and present by translating an analogue-style experience into a digital app.”
You can find the fun and free iOS camera and photo editing app in the Apple app store now by searching “Kodak x Marc Jacobs” and tapping download.