This March, iconic fashion designer Betsey Johnson is relaunching her prom dress collection, exclusively at Macy’s. For the big moment, the brand tapped 17-year-old singer and social media influencer Loren Gray to star in a glam gown campaign. The Loren Gray Betsey Johnson range is all about party-perfect silhouettes that you’ll be ready to dance the night away in!
Loren wanted to keep her fans’ price point in mind, and make sure the gorgeous designer prom dresses of their dreams would be within a reasonable budget. Each of the gowns range in price from $178 to $398, with jewelry, handbags, shoes, and other accessories ranging from about $28 to $200.
“I put myself in their shoes and I know my demographic and I remember when my sister went to prom and what a hassle it was to find a dress that wasn’t too expensive because you’re only going to wear it once so the price was something that was thought about,” the star told E! News.
The complete Spring 2020 Betsey Johnson prom collection is now available online at Macy’s and Betsey Johnson’s own websites, and at select Macy’s locations.
Click through the gallery below to view photos of the Loren Gray Betsey Johnson prom dress campaign.
To celebrate their new prom collection launch, Loren Gray and Betsey Johnson will both be making special in-store appearances. The duo will be meeting with fans at Macy’s Westfield Valley Fair in Santa Clara, California on Saturday, March 14, and Macy’s Herald Square in New York City on Saturday, April 4. Follow the links to learn more about the specific meet and greet details at both stores.
— Kristine Hope Kowalski