YouTube star and influencer Eva Gutowski was already killing it with her custom clothing line, It’s All Wild. But now, the popular style guru is expanding her reach with a new ColourPop Cosmetics makeup collection! Launching Friday, March 23, the “All Is Wild” beauty collab will feature the lip colors, eye shadows, and vacation-ready glow palettes that you’ll be wearing with all your dreamy summer looks.
“My love for travel and adventure has taken me to so many new places in my life, like getting to design my own clothing line @itsallwild,” Eva announced on her Instagram. “With @colourpopcosmetics I got to design my perfect all time makeup essentials, all in SUPER portable packaging for all those carry-on trips. The whole collection is fit for any babe to complete everything from a super natural look, to a full on beach glam look.”
There is a trendy mermaid theme behind Eva’s makeup designs, which manifests itself in shimmering gold shadows, glowing bronzers, and natural glosses. You can go all out with colors like shimmering lavender and bright orange – or just dust a light sweep of pearly cream on for a just-got-back-from-Spring-Break glow. The best part is the products’ affordable price point: we expect the lip shades to retail for $6 apiece, with shadow quads coming in around $12 each, and bundles priced around $16-$19.
The entire Eva Gutowski ColourPop collaboration drops on March 23 at 10 AM PST, exclusively on the brand’s website, and will only be available for a limited time.
Be sure to set yourself an alarm so you don’t miss out on the chance to scoop up your favorite pieces.— Kristine Hope Kowalski