You may know Bobbi Brown best as a makeup artist who turned her fuss-free and natural aesthetic into a huge beauty empire. But after stepping away from her namesake cosmetics brand in 2016, the mogul has founded a string of new projects. She has just launched a new company called Beauty Evolution, and a corresponding editorial website called justBOBBI.
“Allow me to reintroduce myself,” Bobbi Brown wrote in an Instagram post. “justBOBBI is a modern lifestyle platform for all things wellness, beauty, travel and everything in between. Driven by my insatiable curiosity, justBOBBI aims to educate and inspire how you live your life through never-ending exploration and creative storytelling. This is just the beginning.”
Beauty Evolution’s first official product launch includes a range called Evolution 18, which is comprised of dietary supplement wellness products.
“I approached creating this line the same way I did my makeup line,” the founder added on social media. “I didn’t sit there and look at trends or go with what the lab suggested, instead I started thinking of what was missing. These are supplements to give you a beauty boost from within. Using the purest (and most delicious) ingredients, Evolution 18 was created for creating gorgeous skin and hair, strong bones, and an overall glow.”
According to The New York Times, products “like a 60-calorie vanilla collagen ‘cocktail’ and a chocolate drink fortified with protein, fiber and coconut oil,” and more will be launching to the public on April 20, 2018 on QVC.
“The idea is that when you’re in a slump, instead of grabbing a coffee you have this,” Bobbi Brown told the publication about this blend. “It fills you up, keeps your brain going, and you won’t eat the bread basket when you go to dinner.”
We can’t wait to see what other health, wellness, and lifestyle products Bobbi brings to the masses with this exciting new launch!— Kristine Hope Kowalski