Actor Michael B. Jordan just keeps finding new ways for us to become re-obsessed with him. The latest is an incredibly exciting fashion project that’s about to take the industry by storm. The 31-year-old actor, best known for his roles in the smash-hit Marvel movies Black Panther and Fantastic Four, was just named the face of Coach menswear.
Not only will he be featured in global advertising campaigns for the popular fashion and leather goods brand’s men’s ready-to-wear, accessories, and fragrance – but he’ll also be part of special design projects with Creative Director Stuart Vevers. He is also expected to give back by participating in Coach’s philanthropic endeavors along the way. Luckily, that means we are going to be seeing him everywhere in the fashion space next season.
It’s no surprise the star was chosen to be the face of Coach men’s, especially since his personal fashion sense is the picture of classically cool street style with a thoughtful edge.
“Michael is cool and authentic, and he really embodies the Coach guy,” Vevers said in a press statement. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”
“We got to know each other when he came to our shows, and he always looks great wearing Coach,” the designer added in an interview with WWD. “I also think he’s a very fresh talent with a strong point of view and that reflects my vision.”
“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” Michael B. Jordan said in a brand statement. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”
“With any creative endeavor, it’s all about finding the right fit,” the actor added on his Instagram account, debuting a first-look at some of his brand imagery. “My next role, the face of @Coach men’s. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way. 💥.”
So about those “good things”? Jordan is making completely sure all of his future modeling and product designs with the brand reflect who he really is.
“I don’t just put my name on something,” he told WWD, adding he’s working with Vevers and the Coach team on “a capsule collection of my own where I’ll have creative input.”
Jordan is joining a quite impressive Coach family with this new fashion partnership. The brand has most notably found incredible success through campaigns and design collaborations with 26-year-old singer and actress Selena Gomez. During the latest New York Fashion Week season, the brand teased something exciting may also be in the works with 27-year old Japanese multi-hyphenate and Global Brand Ambassador, Kiko Mizuhara.
We can’t wait to see the upcoming Michael B. Jordan campaigns for Coach – especially since his sense of style is already impeccable.
— Kristine Hope Kowalski