Diandra Forrest is making history in a big way: the model was signed to Wet n Wild’s new Breaking Beauty ad, making her the first model with albinism ever to front a major makeup label’s campaign.
“I always wanted to be a part of a beauty campaign, especially with a brand that celebrates diversity and uniqueness,” Diandra said about her partnership with the affordable drugstore brand. “They’ve used models in the past that are different and are breaking the societal standards of what beauty is. I was thrilled to be partnering up with them, especially.”
Through her modeling, Diandra wanted to not only carve a space for herself in the fashion industry, but also change the public portrayal and perception of albinism — which she’s now doing on a major scale.
“[I wanted] to normalize what albinism was being depicted as,” she said. “I wanted to do it for myself and young girls growing up.”
Along with Diandra, the stunning campaign also stars Michelle Zauner, who is an Asian-American musician; Olympic weightlifter and model Briana Marquez; cancer survivor and amputee rights advocate Mama Caax; and Dutch transgender model and DJ, Valentijn de Hingh. The idea behind “Breaking Beauty” is all about encouraging women to embrace and flaunt the unique physical characteristics. Especially those we may have previously been taught to disguise.
Eight new Wet n Wild products, including two foundations, will be dropping this holiday season. Diandra specifically shared that she was impressed with the brand’s 20-shade foundation offering, which she easily found a fit with.
“When I showed up on set, I felt so comfortable… [the foundation] made me feel so beautiful,” she shared of her campaign involvement.
If you have ever tried shopping for foundation, you know that it’s always a struggle to find your perfect color match, coverage type, and formula. This campaign is making the makeup-shopping process even easier and more accessible than ever. It’s a win all around!— Kristine Hope Kowalski