The Versace Spring/Summer 2019 collection made its bold debut during Men’s Fashion Week in Milan, Italy. This colorful and pattern-filled garment presentation aims at being hotly buzzed-about, and it does so by featuring ripped-from-the-headlines graphic prints, vibrant neon colors, and an extensive range of popular style references.
“High on life, high on the very meaning of Versace,” the brand shared on its website. The Spring Summer collection plays with the perception of sensuality in a masculine context, so relevant that it can’t help but be gossiped about, from the tabloids to the streets.”
“’Inspiration’ is a word of yesterday, because what is relevant today won’t be tomorrow. This collection was born from the different emotions I felt in different moments during the creation process,” fashion designer Donatella Versace shared. What I put on the runway was inspired by many different kinds of men: the street-style star, the high fashion man, the boardroom executive. “I conceived these clothes thinking that each of them could find something that perfectly fits his personal style. These are men who do not care about the rules and that is exactly what I love: they have an opinion and make their own style choices.”
“Beauty on its own is boring,” she added. “I want a man who’s imperfect, confident and who’s not afraid to show his personality.”
Donatella succeeded in having all eyes on her runway guys, who notably sported “It’s Versace not Versachee” printed tees, jackets and accessories. This style references recent viral headlines claiming most of us Americans have been all wrong with the brand’s pronunciation.