Do you consider your sneakers to be a work of art? Or are you interested in elevating your favorite pair of kicks to museum-worthy status? Then you are going to love the latest fashion and footwear collaboration between Vans, the brand, and Vincent Van Gogh, the iconic artist. The Vans x Van Gogh Museum range is more than just a play on names – it takes paintings “off the wall,” and onto your wardrobe essentials.
In partnership with the Amsterdam-based art museum, streetwear brand Vans has created a capsule collection of different types of sneakers, hats, backpacks, jackets, long sleeved t-shirts, and more inspired by the Dutch Post-Impressionist painter’s most influential works.
Iconic imagery from a Van Gogh’s most famous paintings and his lesser-known pieces – like Sunflowers (1887), Self-Portrait in Front of the Easel (1888), Almond Blossoms (1890), and Skull in Profile (1887) – were all used to create the new garments and accessories. Some pieces even feature prints from handwritten letter excerpts the artist had sent to his brother, Theo.
“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them”, Adriaan Dönszelmann, Managing Director of the Van Gogh Museum, shared in a press statement. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art ‘Off The Wall’ and into the world to a new audience outside the museum.”
Plus, there is an inspiring way you can give back to the art community at large through shopping these gorgeous pieces.
“The Van Gogh Museum will dedicate the profits from this project to preserving Van Gogh’s legacy and collection of art, keeping it accessible for future generations,” Vans added on its website.
The full Vans x Van Gogh collection will be available at Vans stores and at The Van Gogh Museum Shop worldwide starting on August 3. Sneakers are set to range in price from $65 to $75 for adult sizing and $40 for toddlers, while apparel will range from $40 to $140.