If you have ever been to an eclectic Urban Outfitters store, you have likely spent quite a bit of time perusing the retailer’s expansive beauty counters. Filled with niche makeup products, hard-to-find scents, and must-have skincare products, these shelves are a destination of their own. And we wouldn’t blame you if you if you tested out as many options as possible every time you visit. But now, the hip company is set to debut its own in-house beauty label this September, called Ohii.
Pronounced like a casual greeting – oh, hi! – this playful brand is surely about to become one of your fast-favorites.
The Ohii brand is launching with 13 different product types, or 29 individual products. This includes pretty eyeshadow palettes, light lip jellies, highlighters, liquid lipsticks, hand creams, mascara, deodorants, face masks, and more everyday essentials. All of the products are housed in Instagram-friendly, minimalistic designed packaging that’s completely on trend right now. Plus, each piece in the collection is under $25, making it one of the most affordable beauty purchases you’ll ever be able to pick up at UO.
We particularly love that the label is all about delivering skincare and fun beauty products that enhance your lifestyle, rather than hide “imperfections.”
“Ohii fills in the blanks of every beauty routine with thoughtful products developed to work well with others,” the brand shared on its website. “Readily accessible to all, both in stores and online, Ohii seeks to enhance natural beauty, not hide it.” The brand ” seeks to enhance each person’s beauty with easy-to-use skin-care products, carefully curated palettes and clever multi-use applications,” adds an Urban Outfitters press release. “The products are not focused on troubleshooting beauty problems, rather enhancing your features.” How great is that?
Click through the gallery below to meet the products in the debut Ohii makeup and skincare collection.
To see the new Urban Outfitters Ohii line in action, be sure to catch the brand’s teaser video below.
Ohii Beauty will be launching online and in Urban Outfitters stores on September 10.
Be sure to keep an eye out if you love what you’re seeing!— Kristine Hope Kowalski