Pantone recently announced that the Color of the Year for 2018 is the vibrant and dynamic Ultra Violet. We love this color for home decor, fashion and accessories, and technology – but we’re so inspired by the endless possibilities this shade has in the beauty world. To celebrate this color, and the influence it’s about to have in our beauty routines, we’re rounding up some of our favorite Ultra Violet makeup picks from some of the hottest brands around below!
Beauty brand Butter London has already announced an official collaboration with Pantone, and has just released a true Ultra Violet makeup line. Featuring nail lacquers, liquid lipsticks, eyeliners, and more, this glam collection will have you covered for any trend that arrises.
Testing out a purple nail polish is an easy way to add this shade into your 2018 wardrobe. But if you’re looking for more dramatic products, we’ve got you covered!
Rihanna recently caught our attention by posting a makeup selfie on her Fenty Beauty brand Instagram. In the photo, she’s rocking a bold purple lip shade that’s perfectly capturing the Color of the Year.
While we hope this means her makeup company will be dropping this stunning lipstick shade soon, Fenty Beauty already has some chic ultra violet pieces worth snapping up for 2018. We’re beyond obsessed with her Match Stix Shimmer Skinstick in Platinum Lilac.
Adding a little purple glow to your highlighting routine is a bit unexpected right now, but we’re predicting it as a major social media trend for the upcoming year.
Did you know that Gucci Beauty has an eyeshadow shade called “Ultra Violet,” before Pantone even announced the color of the year? It’s a shimmering formula that brightens up your entire eye area with a few swipes. You’ll want to snap up this Magnetic Color Shadow Mono before other fashionistas realize this perfect shade was ahead of its time!
If you’re a fan of Tom Ford Beauty, you likely know the brand’s iconic Velvet Orchid fragrance. So you likely wouldn’t be surprised to hear that the designer collection features several stunning color cosmetics that perfectly capture the shade. Some of our favorite Ultra Violet makeup picks include the Private Shadow in Violet Vinyl for eyes, and Boys & Girls Ultra-Rich Lip Color in Violet for lips.
The signature color of Urban Decay has always been violet, which is reflected in many of the brand’s highly-pigmented cosmetics offerings. From the line’s practically endless array of purple-toned eyeshadows, to the fabulously trendy Razor Sharp Water-Resistant Longwear Liquid Eyeliner in Retrograde, Urban Decay offers so many amazing ways to incorporate violet into your smokey eye makeup look.
Your makeup doesn’t have to be the only thing influenced by Ultra Violet in 2018! The ever-popular rainbow hair trend will continue into the new year, and Lime Crime’s Unicorn Hair Semi-Permanent Hair Color in Pony will have your tresses Ultra Violet ready!— Kristine Hope Kowalski