Here at Richard Magazine, we love the intersection of fashion and technology. Which is why we are so excited that designer Tory Burch has just expanded the brand’s accessories offerings into wearable tech. That includes a stylish new hybrid smartwatch design called “ToryTrack” that syncs up to your iOS and Android devices to deliver you the alerts and services you want when you are on the go.
Tory Burch calls this tech-savvy timepiece “an elegant way to stay connected.”
“The style combines our signature design elements with wearable technology. Sync it with your mobile device to track your sleep and activity, take photos, control your music, set personal goals and instantly receive text and email alerts,” the brand shared on its site. Plus, it even changes time zones automatically when you are traveling. A jetsetter’s dream!
The newly-debuted ToryTrack (made by the Fossil Group) is currently available in four different styles and finishes. You can choose between striped nylon or linked stainless steel bands, depending on the weight and fashion you are looking for. The color palette features gold tones, navy blues, bright orange, and ivory shades that matches the label’s own preppy and sophisticated logo aesthetic.
What we’re saying here is, though this smartwatch is packed with functions, it doesn’t look like your typical portable device.
Tory Burch has also shared some fun social media videos that demonstrate the myriad of different uses the brand’s smartwatch can have, like monitoring physical fitness activities, diet goals, and multi-app linking.
ToryTrack watches are now shoppable via Tory Burch’s website, boutiques, and in major department stores. Price options range from $250 to $295. The only downside to this watch is that it is so chic and helpful, we won’t be able to come up with any more excuses for being late!
More on fashionable wearable technology.— Kristine Hope Kowalski