Top Beauty Google Searches of 2018

These Are the Beauty Questions You Googled Most In 2018

If you are right in the middle of a makeup meltdown, who do you turn to? Sure, you can always call up a makeup-savvy friend and ask her some tips on how to tame your unruly eyebrows in a pinch – but in the case of a beauty emergency, Google is always our most reliable BFF. And judging by the top beauty Google searches of 2018, we collectively have a ton of makeup and grooming questions we want the Internet’s advice about!

As 2018 comes swiftly to a close, many brands are counting down the biggest and most monumental moments of the year. For mega corporations like Google, that also includes revealing the most-searched queries per topic. In the past twelve months alone, questions about eyelash styling and maintenance and more eye makeup-related searches reigned supreme.

This year’s ten top beauty Google searches of 2018, according to Google’s End of Year report, are:

1. How to apply magnetic lashes

2. What is a lash lift

3. How to remove individual eyelashes

4. What hair color looks best on me

5. How to do a cat eye

6. How to take off makeup without makeup wipes

7. How to apply aloe vera

8. How to glue down eyebrows

9. How to fix cakey makeup

10. What concealer to use

It makes sense that this year’s top trending beauty styles involve perfectly-styled brows and lush lash looks, since those are the styles we all most want to recreate.

To answer some of your most burning beauty Qs, be sure to check out our guide to avoiding a brow-styling disaster, keep track of the latest concealer launches of the year, get creative with aloe vera usage, and get inspired by the funkiest brow styling tools on the market.

More Google users’ search term behavior.
More beauty questions you need answered now.
Lead image photo by Kevin Laminto on Unsplash


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