Too Faced 20th Anniversary

Too Faced Drops 1990s Themed 20th Anniversary Collection

The popular makeup brand Too Faced was officially unveiled in 1998, which means this summer marks the label’s 20th anniversary! To celebrate its double decades of glamming up makeup mavens around the world, the beauty brand has released a 1990s-inspired collection that pays tribute to the shades and products that got the company its start.

The celebration includes a luxury line of sparkling lipsticks, a 90s-perfect eyeshadow palette, and a re-vamped mascara – all inspired by the products the Too Faced label was launched with.

Let’s take a look at the 20 years of fabulous collection from Too Faced! Below is a breakdown of what you can expect to shop in the line, officially launching on the Sephora mobile app on August 1 and 2, and online and in stores August 3.


Too Faced 20th Anniversary Now & Then Eye Shadow Palette

What’s a celebration without cake?

Too Faced 20th Anniversary

“THIS PALETTE SMELLS LIKE BIRTHDAY CAKE 🎂 Say hello to the Too Faced Now & Then Eye Shadow Palette!” the brand revealed on Instagram. “Our original 10 eye shadow shades (in a modern formula of course) and 10 completely new shades, inspired by the originals, reimagined with a 2018 twist.”

The label’s first-ever eyeshadow shades included metallics like Dirt Bag, Villain, Ice Queen, and Temper Temper. The modern remakes include dazzling hues like Reality Star, NSFW, Shady Bitch, I Can’t Even, Chill Out, and more. Same sassy vibe, different millennium! The full palette retails for $59.

Too Faced 20th Anniversary


Too Faced 20th Anniversary Throwback Metallic Sparkle Lipsticks

Too Faced 20th Anniversary

The Too Faced label first launched with 8 lipsticks shades, and now it’s celebrating with 10 sparkly new additions – 2 of which are brand spankin’ new.

“Throwback Metallic Sparkle Lipsticks!💄💄💄 For our 20th birthday, we reimagined our original 8 shades with a 2018 twist and a full-coverage, creamy formula for 10 new throwback sparkle shades,” the brand shared on Instagram about the latest colors. “Spoiler alert: the payoff is INSANE.”

We love how the shade names – Bionic, Hoochie, Hot Flash, Marcia Marcia Marcia, Miss Thing, Pixie Stick, That Girl, Trampula, TF 20, and Too Too Hot – pay tribute to pop culture beauty moments throughout the decades! Each color is set to retail for $22 each.

Too Faced 20th Anniversary


Too Faced 20th Anniversary Better Than Birthday Sex Mascara

Then of course, there is the mascara that made the Too Faced brand world famous: Better Than Sex.

Too Faced 20th Anniversary

“Treat your lashes right with Better Than Birthday Sex!” the label cheekily announced. “Our iconic and bestselling mascara has been dolled up in limited edition glitter packaging and is ready for some ‘Birthday Sex’ to celebrate Too Faced’s 20th!”

You can shop this sparkled-up packaging for $24 a tube.

Too Faced 20th Anniversary


To take a walk down memory lane with the brand and see how much it has changed over two decades, be sure to check out the Too Faced 20th Anniversary video below.

More from the Too Faced brand.
More new makeup launches to check out.
All images via Too Faced

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