Tiffany and Co Reed Krakoff

Tiffany and Co. Is Taking Over NYC and Painting the City Blue

Remember Audrey Hepburn’s famous scene in the film Breakfast at Tiffany’s? As she holds a paper bag with a croissant and a cup of coffee, wearing a floor length gown in front of the Tiffany store?The idea that someone could turn such a normal activity into one of the most elegant and sought after experiences of all time, brought up the concept that luxury doesn’t always have to be formal. This juxtaposition inspired Tiffany and Co. to paint New York City in their signature blue hue in celebration of its new jewelry launch, Paper Flowers by Chief Artistic Officer Reed Krakoff.

We weren’t kidding when we said Tiffany was painting NYC blue. From taxi cabs, MetroCards, subway steps, and bodegas, iconic city staples are getting adorned with blue buckets of handmade paper flowers. There is a blue photo destination spot awaiting your next #outfitoftheday snap.

Oh! and if you were looking to recreate Holly Golightly’s famous opening scene, look at these locations that will have Tiffany Blue coffee carts serving up complimentary brews and croissants.

The Tiffany Paper Flowers collection is comprised of high and fine jewelry, and reflects a perfect balance of femininity and industrial modernity. The collection was inspired by the idea of flower petals, cut from paper and delicately pinned together, hence the name Paper Flowers. Constructed with a platinum pin, flower motif, with petals connecting easily to the next, and encrusted with diamonds. The simple yet elegant designs goes hand in hand with what Krakoff imagined as luxurious yet casual:

“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” said Krakoff. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.” A luxurious piece of jewelry made for the casual moments such as eating a croissant in front of the Tiffany store as Audrey Hepburn once did.

Stay updated with the launch of Paper Flowers as Tiffany and Co. hosts a Facebook live featuring a special surprise performance May 3 at 9pm (EST).

View the Reed Krakoff Tiffany and Co. Paper Flower Collection in the gallery below.

Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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Tiffany Paper Flowers Jewelry Collection Tiffany Paper Flowers Jewelry Collection
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