There’s a strong argument to support the idea that technology has only contributed to the volatility of the beauty industry. Brands are constantly tweaking their collections to fit current social media-driven trends. Labels rise and fall because of YouTube beauty reviews that affect their popularity. Yet, despite inescapable consumer opinion, technology has been a good thing for the beauty industry. It’s sparking a new spirit of competition and creating healthy pressure for companies to pursue new studies and innovative products. When you step back and look at the bigger picture, there’s a big 21st-century beauty tech consistency that ties makeup, skincare, and hair together into one market with a shared spirit of revolutionary entrepreneurship. When everyone is their own beautician, interest in diverse beauty products skyrockets, a trend that bodes well for all cosmetics brands, both big and small.
Before beauty gurus, people didn’t really have a working knowledge of beauty techniques. There was more pressure on both sides of the counter to abide by industry guidelines. Because of this, most makeup brands would focus more on minuscule adjustments to their trendy lines than funding research about new finishes and different colors. When it came to style combinations, prevailing trends were dictated by high-end artists and handed down to salon beauticians. Now, with a open public forum, people feel the freedom to be more honest about what they’re looking for. Beauty tech consistency has fostered a buzzing makeup and hair industry by inviting new ideas at every turn. As hectic as inclusivity can be when you’re trying to include an industry of millions, it’s definitely worth the while.
If you’ve ever undergone laser hair removal, stamped on an eyelash extension, or used an electric razor to shave your legs, you’ve benefited from beauty technology’s biggest trend of the decade. Even though most of these techniques aren’t new, they’ve all had an unmistakable impact on how everyday consumers perceive the beauty world. When beauty processes like hair removal required tedious trips to the salon, people would opt out to avoid the hassle and discomfort. Now, technology can keep the pain at a minimum. This inspires more customers to try transformative beauty treatments, bringing in more money. Processes like these are old enough to be affordable now. Take care of your hair removal with a small laser lamp at home to keep things simple and cheap.
Inclusive, custom-driven beauty is transforming the makeup industry from the outside in. Social media and technology are changing it from the inside out. Thanks to smartphones, models and artists are posting live from product launches all over the world. This exposure is debunking the elitist myths often associated with the beauty industry and giving thousands of people access to compelling, behind-the-scenes footage. These media posts are surprisingly effective. More people are willing to invest in something they cam understand and connect to. Promoting makeup artists and beauticians on social media makes them relatable. It’s a glimpse into their normal lives, which is something the industry lacked before. For the first time, beauty tech consistency is taking small business and designers and turning them into stars of the industry.
Beauty tech consistency is an unexpected benefit of the beauty technology takeover. It makes the industry more fun and inspires interesting, custom-made products. When someone tries to convince you technology is an unchecked evil, share these benefits.
— Julie Grossman