Awake skincare

Tarte Cosmetics Debuts Sister Brand, Awake Skincare

How obsessed are you with the amazing makeup that comprises the Tarte Cosmetics brand? Plus, their maracuja oil vitamin C-packed skincare is a must-have in our own daily routines. Well now, the beloved label has partnered with the parent brand KOSÉ to “reimagine, reinvigorate, and relaunch one of its most iconic brands,” Awake Skincare, according to a press release.

“Inspired by high-tech formulas used in Japanese skincare, all Awake products are developed using antioxidants and plant-based ingredients that deliver both instant and long-term results for a fresh, well-rested complexion,” the company shared. Awake skincare is being called “beauty sleep in a bottle,” which makes its name absolutely spot-on. “Awake is committed to creating potent, effective, cruelty-free, and vegan products that combine the best science and nature have to offer,” the direct-to-consumer brand added.

Having a sister brand like Tarte means Awake is already going to have a built-in fanbase of beauty mavens expecting great quality products. And with all products in the line selling for less than $40 apiece, we can all indulge in a little luxury.

“It’s an honor to be entrusted with one of KOSÉ’s heritage brands, and a pleasure reinventing it for the global consumer,” Tarte CEO and co-founder Maureen Kelly shared in a press release. “Life isn’t about being perfect, it’s about being the best version of yourself and having a total blast while you’re at it. Our goal at Tarte is always to create cruelty-free and easy-to-use products packed with healthy ingredients that deliver real results. We’re thrilled to bring the new Awake to beauty lovers around the world, and we hope they share our passion.”

Click through the gallery below to see products from the debut Awake Skincare collection.

Click on individual tiles to expand images and view products.

Nearly all of the products in this collection are skincare, aside from three shades of Vitamin C Lip Balm and the Eye Bright Liner. Still, these color cosmetics add to the line’s desired effect of making wearers look more radiant and well-rested. And who among us couldn’t use a little help with that?!

You can give your skincare routine an overhaul this summer by shopping the Awake Skincare website now.

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All images via Awake Skincare


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