Just in time for sunnier spring and summer days ahead, Target has revealed its latest designer collaboration collection: the Target Vineyard Vines will be arriving this May! This limited edition line, created with the iconic Martha’s Vineyard-based lifestyle brand, is set to have over 300 items, including clothing, accessories, home goods, pet items, swimwear, outdoor goods, and more. Most pieces will hit around the $35 price point, while the full range spans from $2 to $120.
As for the fashions, the well-rounded collaboration will feature a selection of items for men (S-XXL), women (XS-3X), kids, babies, and toddlers. We expect the company’s signature smiling pink whale logo to be prominently featured on the apparel and accessories items.
“Our partnership with Target allows us to share our brand with more people than ever before,” Ian Murray, CEO and co-founder of Vineyard Vines, said in a press release.
Shep Murray, the CEO and co-founder of Vineyard Vines, added: “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism and innovation. We look forward to testing out new product categories and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”
Mark Tritton, the executive vice president and chief merchandising officer at Target, added that customers are going to get a true sense of Vineyard Vines’ aesthetic with this collection.
“Vineyard Vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” Tritton said in a press release. “We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”
The Target Vineyard Vines collaboration will be available to shop online and in stores starting on May 18, 2019.
Target’s designer launches typically sell out quickly, so make sure to set your alarms to shop items locally. We can’t wait to see a sneak peek lookbook of all the product imagery – coming soon!— Richard Editorial Staff