Smock Me

Get the Inspiration Behind Smock Me’s Style Fashion Week Palm Springs Debut

Michael Howard, the designer behind the emerging label Smock Me, is gearing up to present his latest collection at Style Fashion Week Palm Springs on April 6. The Style Fashion Week team visited Michael at his West Hollywood studio ahead of his presentation, to find out the story behind some of his upcoming designs, and what fuels his design sensibilities.

Michael grew up in Brooklyn in the 1990s, and found inspiration in nostalgic trending cartoons like Rocco’s Modern Life and CatDog, plus iconic brands like Iceberg and Coogi. He moved to Los Angeles eight years ago, after losing both of his parents, and started anew in the city. “I came here with nothing but my backpack,” the designer explained in an interview with SFW.

It was only three years ago when Michael designed his first piece: a secondhand denim jacket that he distressed and customized with 1930s Popeye characters. After he displayed the garment in the Melrose storefront where he was working at the time, it was immediately noticed by a customer. He continued to make these types of eye-catching pieces for himself and friends, and this all led to the formation of the Smock Me brand.

Smock Me is all about one-of-a-kind, unique, and original garments. The label started out as custom pieces that can never be identically replicated, but now the artist is starting to work with adding limited-edition graphic designs that capture the spirit of his core works into the brand’s repertoire. The first of these graphic collection items will be what Michael debuts at Style Fashion week Palm Springs.

Click through the gallery to see photos of Michael Howard of Smock Me gearing up for Style Fashion Week Palm Springs.

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If you want to see Michael’s work in action, there’s still some time to pick up tickets to the April 6 Smock Me presentation at the Palm Springs Air Museum.

More news from Style Fashion Week.
More designers behind the scenes.
Original interview by: Carley Schumann
Photography by: Eva Maria Guggenberger | EMG Photography, provided courtesy of Style Fashion Week

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