Ahead of the Smock Me Style Fashion Week Palm Springs debut, Richard Magazine spotlighted designer Michael Howard, the creator behind the brand. The artist grew up in Brooklyn in the 1990s, living for nostalgic cartoons like Rocco’s Modern Life and CatDog, and obsessing over trending NYC street style brands. Now, his career is taking him back to his earliest roots, in the form of a throwback-inspired fashion line.
The label debuted its first-ever graphic printed collection at the Palm Springs Air Museum this April, and offered an impressive glimpse into where the future of the line is headed. Colorful logo prints and animation-inspired garments ruled the runway, blending vintage streetwear staples and modern wardrobe must-haves.
“Thank you to all the beautiful models that came out and supported my vision!” the designer shared on his Instagram after the show. “Everyone was amazing and killed the runway! We made history April 6th!! So happy you guys were a part of it!! My Smockers!!!!”
You can shop a selection of the latest Smock Me designs on the brand’s website now, but be sure to keep an eye out for the full collection coming soon.