Selena Gomez‘s latest campaign for Puma is here, and with it comes the reveal of a brand new pair of sporty kicks. The singer and actress debuted the new Ignite Flash training shoe for women – which is part of the athletic label’s crave-worthy Spring/Summer 2018 collection.
For this beautiful campaign, Selena heads behind the camera herself to document her adventures on a handheld camcorder. We spy her hanging out on sunny city rooftops – proudly displaying her pristine Ignite Flash kicks.
In addition to the hot new sneakers, Selena also models ultra flattering panel-side leggings, a sporty white hooded tank, and a white and metallic silver logo sports bra from the brand’s new collection. We’re loving how high fashion these athleisure looks are, while also being performance-ready.
The Ignite Flash shoes are created with evoKNIT technology, which means they are crafted from woven, sock-like materials. But while this adds to their flexibility, breathability, and overall comfort, it doesn’t sacrifice on the support. Especially combined with the brand’s IGNITE sole, which offers high quality foam cushioning.
This design season also features Selena’s En Pointe collection, which features satin fabric kicks inspired by the flexible shoes ballerinas dance in. We’re all about a pair of shoes that inspire us to groove! And that’s what Selena loves about all of the latest Puma launches too.
“When it comes to this whole world of fashion—that’s what I’m going to call it—I think it’s become this collaborative thing where streetwear and fashion blend into one,” she previously shared in an interview. “It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after. That’s what’s so crazy about now. Even just throwing something over a workout pant or just sweats, you kind of feel like you can do whatever you want.”