Sara Sampaio Joe's Jeans

Sara Sampaio Is Named the Face of Joe’s Jeans

We really couldn’t head confidently into the fall season without a crop of stunning new denim campaigns. Luckily, we have been blessed with new collaborations featuring stars like Bella Hadid, Kate Hudson, and Lily Aldridge. Now, 27-year-old model Sara Sampaio lends her signature cool girl style to a new Fall 2018 denim campaign for Joe’s Jeans.

“I am so honored to be a part of the Joe’s Jeans family,” Sara said in a press release. “Working with their team and shooting their iconic denim has been a dream. Proud to join the ranks of the prestigious lineup before me as their newest face.”

In her debut campaign image shared by the brand, Sara sports frayed ankle jeans with high-waisted, button-up detailing. Paired with a simple white tank top and a denim jacket in a coordinating wash, this is the perfect look for transitioning your summer outfits into effortlessly cool autumn looks.

The Joe’s Jeans Fall 2018 campaign will be launching this month at Joe’s boutiques, plus fine retailers like Bloomingdale’s, Nordstrom, Saks Fifth Avenue, and Neiman Marcus.

The Joe’s Jeans team is proud to have Sara on board in the Joe’s Jeans family, which has previously included models like Bella Hadid and Taylor Hill.

“Sara is a wonderful addition to the legacy of campaign faces for the collection in recent years,” Karen Castellano, fashion division president at Joe’s Jeans owner Sequential Brands Group said in a statement. “An ultimate Joe’s girl, Sara exudes true confidence and femininity. We are excited about the partnership and where she will take the brand.”

Suzy Biszantz, the president and CEO of Joe’s, added, “Sara is an iconic beauty who embodies the Joe’s woman with an international profile that compliments our growing global business.”

We can’t wait to see more from Sara’s partnership with the denim label!

More style news from Sara Sampaio.
Get inspired by even more new Fall 2018 denim campaigns.
All imagery Mike Rosenthal for Joe’s Jeans


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