If you told us you loved pairing a glass of wine or two with your most luxurious of dinners, we certainly would not be surprised. That is how they are traditionally enjoyed, after all. But if you told us that instead of drinking your finest blends, you use them to custom-dye your favorite fashions? Well, that would certainly catch our attention! That is the case for 18-year-old fashion designer SAGE, who uses Merlot to create unique fades, stains, and distressed fabric washes for his brand’s garments.
SAGE’s premier unisex collection is called “Peroxide Blonde,” and it is dropping for the Autumn/Winter 2018 season. All of the pieces in the LA-based line are created from garments “aged” with a special wine-infused formula. You can think of it all like tie-dye, but more contemporary, grown-up, and upscale.
To make this unique process happen, SAGE visited the famous wine region of Napa Valley and worked alongside sommeliers in hand-selecting the right wines to use in this innovative dying process. The designer found Cabernet Sauvignon to be one of his favorites to get the collection’s one-of-a-kind tones.
The desired distressed and gently disintegrated effect is achieved when fabrics are barrel preserved for up to 2 weeks in the wine mixture. A second rinse and treatment gets rid of any lingering scent, and locks color in to stop bleeding or transfer. rinses and treats his products in order to dissolve the scent and ensure that the color does not bleed.
Prices for the collection range from $160 to $890, and will be available on the brand’s own website and at 15 luxury boutiques nationwide. We can’t wait to see what is still ahead for this promising young designer.