Rent the Runway made a major splash in the fashion industry after innovating its online designer garment rental service. Through its popular website, the brand made it possible to first, rent out a top fashion look for a special occasion, and more recently, subscribe to an ongoing service that re-imagines the idea of a modern wardrobe. Now, Rent the Runway has partnered with West Elm to introduce a similar experience in the home decoration space.
Included in the $159 per month RTR subscription, Rent the Runway is offering 26 exclusively-curated home collection sets. As a membership-exclusive perk, shoppers are able to change up their decor in an instant – and re-think the idea of owning all their home items – by renting out these bundles for living rooms and bedrooms. The packages arrive complete with bedding essentials, linens, decorative pillows, and more.
You can switch up your accessories on a whim, stage a space for a party or sale, or test out different design options before making a commitment.
“We are making it easier than ever for customers to discover great design for their spaces,” West Elm president Alex Bellos said in a news release. “Each of our curated home bundles encourage subscribers to translate their playful and bold style to decorating, and allow them to experience West Elm’s original, modern products from the comforts of home.”
“This is a monumental moment for Rent the Runway and the sharing economy as a whole,” Jennifer Hyman, Rent the Runway co-founder and CEO, said in a press statement. “We know that clothing is often a vehicle to help people feel confident and expressive, and this new partnership will unlock that feeling through home decor.”