The Reebok Be More Human campaign has made its official debut, and it is a star-studded series aimed at inspiring us all to be our best selves. This compelling ad series enlists singer Ariana Grande; model Gigi Hadid; actresses Gal Gadot, Danai Gurira, and Nathalie Emmanuel; CrossFitter Katrin Davidsdottir; Camel Assembly founder Yelda Ali; powerlifter Shannon Kim Wagner; boxer Reese Scott; and fitness instructor Jenny Gaither.
All of these campaign stars show off their stylish and performance-ready activewear in their photo shoot images, from the line’s latest leggings, sports bras, cropped tees, hooded jackets, and classic sneakers. As much as it is about pushing your fitness goals up a notch, the ad videos also remind us all to cut ourselves some slack when it’s appropriate.
“This brand has been celebrating women for a long time, and this campaign is just another step in our efforts to empower women,” Reebok Chief Marketing Officer Melanie Boulden shared in a statement, via Footwear News.
As an additional empowering move, Reebok has pledged to donate 100% of revenue from sales of special limited-edition $35 t-shirts and tank tops to community-strengthening organizations like the Movemeant Foundation and The Women’s Strength Coalition. The inspiring quotes and slogans on these garments echo the bold statements that are expressed throughout the Reebok Be More Human campaign imagery.
You can shop the label’s latest designs and more styles on the Reebok website now and in select retailers.