The brand new Reebok Always Classic campaign features an all-star cast of style stars across the disciplines of music, art, modeling, and more. Ariana Grande, Gigi Hadid, Lil Yachty, Teyana Taylor, Rae Sremmurd, Sharina Gutierrez, Somi, Felipe Pantone, and Sany are all featured in the activewear brand’s latest tribute to their most iconic shoe styles over the years.
Fan-favorite sneakers of the ’80s and ’90s – like the Freestyle Hi, Classic Leather, Club C, and Workout Plus – are all joined together for this nostalgic advertorial. We can expect modern versions of these iconic footwear staples to be released throughout 2018.
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ALWAYS CLASSIC. | At its core, you can’t confine a Classic. It exists within countless attitudes, emotions, stories, and styles. It stays true to those who dare to express themselves. Whether it’s unexpected, fresh, breaking, unstoppable, hidden, or bold… it’s #AlwaysClassic. | Check out the link in bio to find out more about what is means to be Classic. 👟: #ClassicLeather #FreestyleHi #WorkoutPlus #ClubC
In each campaign image, a celeb influencer is matched to their own classic style. We see “each brand partner fronting the silhouette that mirrors their unique character and physically represents what the style stands for at its core,” the brand explained.
And while this campaign celebrates the timelessness of certain fashion items, it also puts the focus on industry-changing individuals who aren’t afraid to do their own thing. Reebok also wants to encourage their shoppers to embrace their creativity and what makes them special – and find power in that discovery.
“I think everybody’s getting bolder and starting to be themselves,” actress and recording artist Teyana Taylor shared about why it’s perfect that this theme is happening right now. “There’s a lot of people going left when everybody’s going right, and I like that.”
“Classic to me is being your own original person,” model Sharina Gutierrez added. “I’m always myself and I’m always a nerd and I really just don’t care what anyone is going to say about me.”