You may know the Puma brand best for its athletic gear, trendy must-have sneakers, and hot celebrity designer collaborations. (Rihanna and Selena Gomez, anyone?) Now, the sportswear brand has partnered up with Fossil Group Inc. to develop a collection of Puma smart watches – including traditional wristwatches with modern updates.
Both companies announced their 10-year partnership contract, adding that the first collaborative range of Puma-branded Fossil watches and smartwatches are expected to launch in 2019. This isn’t going to be anything like Puma has done before, in terms of accessories and watches, and hopefully the long-term collab will result in fresh generations of tech throughout the next decade. You will be able to shop the timepieces in select department stores, specialty retailers and through online marketers.
So why is Puma entering into this technology space in the first place? The brand says it considers this venture to be a natural extension of their athletic gear ventures.
“Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand,” Bjørn Gulden, chief executive officer of Puma, shared in a statement. “We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”
Fossil CEO Kosta Kartsotis also added, “Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the Puma watch collection.”
Many designer brands – like Michael Kors, Tory Burch, Marc Jacobs, and more – have recently gotten into the smart watch business, adding a high-fashion edge to this emerging popular technology. We imagine that Puma smart watches will add some trending elements to the sportier styles currently used by athletes and fit-minded individuals.— Richard Editorial Staff