Alice In Wonderland Primark

Primark Unveils “Alice In Wonderland” Themed Makeup Line

When you think about all of the iconic Disney movies out there, it’s pretty likely that Alice In Wonderland is among your top favorites. The enchanting tale is such a visual treat – which is why we’re excited about how Primark is using the film as the source of new makeup inspiration! In addition to a full movie-themed accessories line which launched in the beginning of the year, the international clothing brand has now revealed a follow-up campaign that includes gorgeous beauty products.

First look photos from Primark’s social media include Alice In Wonderland themed lipsticks, faux lashes, press-on nails, hairbrushes, shower caps, sleep eye masks, and a special eau de parfum.

Alice In Wonderland Primark

Of course, Alice herself – along with fan-favorite characters like the Mad Hatter, the Cheshire Cat, The Flowers, and more are featured on the dainty product packaging. How much do you love the label’s charming flat-lays, which prominently display the Queen of Hearts card at a cupcake-filled tea party?

The entire currently-revealed product list starts in the price range of about £3 / €4 / $5, so these are definitely some affordable treats you can pick up for yourself. While the retailer has yet to reveal an exact date we can expect these items in stores and online, there is some more news that comes in timing with the launch.

Alice In Wonderland Primark

As an added bonus (or total deal-maker), Primark has shared that all of the products you see here – and everything the brand releases under its own PS… label – has officially been certified cruelty-free.

“Having confidence in the cosmetics you choose is an important part of looking and feeling good, whatever your age, style or budget. It’s the reason customers choose Primark,” the brand shared in a press release about the announcement. This important recognition is part of our commitment to our customers that products produced on our behalf are made with care for people, animals and for the environment. From now on, the entire Primark PS… range including make-up, skincare and haircare products feature the Leaping Bunny logo, a visible reminder that cosmetics at Primark are officially cruelty free.”

While you wait for the new beauty line to drop, be sure to check out Primark’s previous Alice In Wonderland accessories collection in the brand’s Instagram post below.

A few of these adorable launches are still available on the brand’s website – so act fast and don’t be late!

More Disney style collaborations.
More new beauty launches to look out for.
All images via Primark social media


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