What do you get when you combine some nostalgic retro fashion inspirations with the forward-thinking styles of the future? Right now, the Prada Resort 2019 collection campaign is fitting the bill. The luxury designer label’s new crop of leather handbags, stylish shoes, elevated workwear, and more clever accessories are on full display in a stunning new photo series that modernizes style staples of eras past.
The latest Prada campaign “explores the Resort 2019 season, capturing it in a striking, chromatic setting of refracted and pure color,” the designer label shared on its website. “These images are both forward-thinking and backwards-glancing, retro and futuristic. The backdrop is a total environment for the women’s and men’s collections, intrinsically interconnected, that evoke a stylistic conversation between opposites.”
This colorful and dream-like campaign features a range of refreshingly diverse models, including Freja Beha Erichsen, Sora Choi, Daan Duez, Maaike Inga Felderhoff, Tae Min Park, Julia Nobis, Lineisy Montero, David Van Brusselt, Mats Vandenbosch Van Mil, and Anok Yai. Each model wears layers, mixed prints, and statement accessories with ease.
The concept behind the Resort 2019 imagery is all about “a new breed of elegance, a fresh take, youth in ideology,” according to the brand. “For [photographer] Willy Vanderperre’s lens a diverse cast of male and female faces stare out from the iridescent, multihued environs. Their proportions are toyed with by the camera, their forms lengthened and warped, transformed into graphic devices against a shimmering wall of pure, saturated color. Amidst this unreal dreamscape, both these figures and their clothes are arresting in their actuality.”