Holiday makeup looks are all about indulging in sparkle and rich colors – and that is what makeup artist turned beauty empire mogul Pat McGrath is serving up this season. The makeup artist revealed that seven new Pat McGrath Labs Kit options will be launching in mid-November, all as part of an exciting collection called LiquiLust007. Her launch’s timing – AKA, right when we’re about to start shopping for holiday gifts – is intentional.
“The spirit of the holiday season, for me, is mesmerizing magic, sublime sparkle, and the chance to pout, provoke, and pose at the year’s best parties,” Pat shared about the collection in a press statement.
INTRODUCING #LiquiLUST007 ⚡️⚡️⚡️ The revolutionary formulation leaves lips velvet-smooth while delivering the carnally charismatic colour one craves. Delivering one-stroke, high-impact opacity offering seamless blending with a hydrating, ultra matte finish. Available NOVEMBER 2017. SIGN UP NOW AT PATMcGRATH.COM
Pat is making her debut in the liquid lipstick market for this collection by launching six incredible shades that will go perfectly with any festive holiday party look. What sets her formula apart from all other liquid formulas you will find on sale is her product’s unique texture.
“The major-ness of the formula is it lays down a beautiful, high-impact pigment in a thin layer that you’re able to blend colors together,” Pat said. “It’s not as drying as most liquid lips are. It’s a thin polymer, but then [it offers] real full coverage. It’s not that kind of a heavy liquid lip,” she added.
In addition to these lip colors (which we imagine you’ll have some difficulty choosing from!), the collection will include two metallic “Crystalline Micro-Fine Pigments” that you can tap onto skin for a dewey finish, or use as lip toppers. They are as versatile as they are dazzling!
Pat explained that the items in this collection are inspired by her specific needs as a makeup artist backstage at busy runway shows.
“These kits [reflect] how my team and I play with liquid lipstick backstage,” she explained during a product preview. “It’s about experimenting with color.”
What could be more festive than having some fun with your makeup looks this holiday season?— Kristine Hope Kowalski