Paris Hilton Launches Her New Fragrance, Rose Rush

There’s no denying that Paris Hilton has one of the strongest beauty empires around. Not only did she recently unveil a new skincare product called Unicorn Mist, but now she has just launched her twenty-third fragrance. That’s right: Paris Hilton Rose Rush is the latest women’s scent to join the heiress’ enormous perfume library – just in time for Valentine’s Day.

“My new @RoseRushFragrance always puts me in the best mood every time I wear it! So proud to have released my 23rd perfume! ✨👑✨,” Paris shared on her Instagram, along with the first look at her pink gown bottle.

Paris Hilton Rose RushImage Source

“Inspired by a flirtatious love story, Rose Rush Paris Hilton, creates an aura of femininity by weaving together a multitude of florals and enhanced Rose Petal notes,” Perfumania shared about this scent. “The fragrance creates a luxurious veil of Lychee, Papaya and Amber on the journey to forever after.”

So what notes comprise this enchanting blend? The “flirtatious love story begins with the romantic blend of Rose petals, Neroli and Lychee,” Perfumania explained. “Rose of May and Peony offer a never ending bouquet of femininity as they mingle with Juicy Papaya. Settling with a touch of golden opulence is sparkling Amber and Cedarwood wrapped with fluffy White Musk.”

It sounds positively heavenly!

Paris is calling her new scent the perfect Valentine’s Day gift for the ladies, but she also has a recommendation for the special guy in your life. She shared her coordinating Gold Rush Man gift sets on social media to spark your shopping list inspiration this season!

You can shop Paris Hilton Rose Rush for $60 online via Perfumania now, and the Gold Rush Man products from $60-$65.

To hear more from the star about Paris Hilton Rose Rush, check out her video below.

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