Get ready for some colorful excitement! Color authority Pantone Color Institute has just unveiled its Pantone Color of the Year 2019, and its shade name is Living Coral. The company’s trend forecasters call the hue “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” according to the Pantone website.
Coral has long been a shade favored in the worlds of fashion, beauty, home accessories, and more. Think about it as a beautiful prom dress, or a flattering lipstick shade! It can be light and inviting, but also pack a serious punch.
Our modern world consists of a blurring between our online and offline presences, and now, the Pantone Color Institute feels that this color best represents that dichotomy.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,” according to the company.
“Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity,” Pantone added. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”
How does Pantone pick the Color of the Year?
Pantone also prides itself on its color planner trend forecasting tool.
Executive Director of Pantone Color Institute, Leatrice Eiseman, once said the goal is to find a shade that “captures the zeitgeist of the public and yet still offers something new.”
This year, Eiseman said:
“Color is an equalizing lens through which we experience out natural and digital realities and this particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.”
Pantone reps also have explained that there is a bit of “self-fulfilling prophesy” that happens with the Color of the Year, once it is officially chosen. So if you start seeing the Living Coral shade pop up everywhere in 2019, for example, it’s a mix of pre-existing predisposition and increased consumer demand.