Have you ever wondered what New York Fashion Week is like from a production company’s perspective? Nolcha Shows is an incredible event team that puts on cutting-edge runway shows with independent designers – and really gets their work out there internationally. This season, the company showcased designers like Gemma Hoi, Seven Crash, BC.J, Stevenson University, Lavanya Coodly, By Sonia Olla, Aranyani, and Vitruvius.
Since we loved the latest shows so much, Richard Magazine caught up with Nolcha co-founders Kerry Bannigan (CEO) and Arthur Mandel (President) to find out how their company came to be, and what their experience was like working with so many talented up-and-coming designers. Be sure to check out our exclusive Q & A below.
Richard Magazine: What was your inspiration behind creating Nolcha?
Kerry Bannigan: We saw a gap in the market to produce fashion shows during New York Fashion Week specifically for independent fashion designers or international brands breaking into the U.S. market. Nolcha was launched with the goal to produce cost effective professional fashion shows for emerging designers and to provide them with guiding support throughout the process. With a variety of runway and event production options, Nolcha is able to align with brands to bring their New York Fashion Week vision and concept to life.
Richard Magazine: What was New York Fashion Week like when you first started producing shows?
Arthur Mandel: The NYFW landscape was very different when we launched Nolcha. The shows were housed at Bryant Park before moving to Lincoln Center. The shows for the large fashion houses were hubbed together in a central location which allowed us to focus on providing a central location for independent and emerging designers.
Seven Crash Fall 2018 at Nolcha Shows NYFW
Richard Magazine: How do you choose your designer clients; is there something you are looking for specifically?
Kerry Bannigan: We seek innovative brands that will be received well in the US market; specifically by retailers, showrooms and agencies to help them grow the business from the initial launch with us. We aim to work with brands who have a future plan for upcoming seasons to ensure they go from strength to strength and can maximize the coverage and relationships that we connect them to.
Richard Magazine: How does it feel to be able to collaborate and make all of these designers’ dreams come true?
Arthur Mandel: Our work is extremely fulfilling. There can be long hours and demanding needs in event production but that aside it is worth it. To be a part of the process from ideas, sketching designs to showcasing the full collection is rewarding.
BC.J Fall 2018 at Nolcha Shows NYFW
Richard Magazine: What are some challenges you face for NYFW runway production, and what are the accomplishments?
Kerry Bannigan: In all honesty, the challenges are somewhat expected with live events, it is about having solutions at the ready if these arise. Challenges can range from models running late or not able to walk last minute, tech glitch or bad weather that affects guest arrival or event attendance numbers.
Our team counts accomplishments on a variety of levels including each show production, relevant attendees for the client, successful marketing and press features to help the client grow. The main accomplishment at the end of each event is how happy the client is with the production from start to finish as well as team support from our side.
Richard Magazine: What advice can you give an aspiring entrepreneur?
Arthur Mandel: Make sure you learn about the direction you want to go and have a point of view. Network, gain knowledge and be prepared to hustle.
By Sonia Olla Fall 2018 at Nolcha Shows NYFW
Richard Magazine: Do you have a favorite show you produced in the past?
Kerry Bannigan and Arthur Mandel: We both agree that is a tough question, as each client runway production is so different!! For us it is not so much a particular show as each has its own main success and fun element to it. We have a few favorite venues to produce at including Mercedes-Benz Manhattan, Artbeam, Pier 59 and Industria.
Richard Magazine: What do you see for the future of the Nolcha Shows?
Kerry Bannigan: Nolcha will continue to focus on fashion show production throughout New York Fashion Week and year-round for global clients. Our programs for independent and emerging designers will continue to provide turnkey solutions that are cost effective and provide maximum brand impact.