Is there anything more magical and wonderful than NARS Holiday Collection pieces? Perhaps only when the iconic beauty brand creates artist-influenced “collaboration” on their color cosmetics and packaging! For the Holiday 2017/2018 season, NARS products will feature works by the late modernist photographer Man Ray. This design project has created some purely spectacular, utterly giftable pieces like stunning eyeshadow palettes, rich lipsticks, and more.
“Man Ray’s work is so accurate and incredibly modern. I hate the word modern, but it’s true,” makeup legend François Nars shared about why the Dadaist and Surrealist artist inspires him. “In my casting and my selection for people who I love and who have influenced me, I look at people who could create and be part of what is going on today. You could still put his work in a magazine today and it would feel right. That’s not the case with everyone’s photos — sometimes with the attitude of the model, the way they’re dressed, its energy can feel old. But in Man Ray’s case, that’s never the case.”
Though the photographer mostly worked in black and white and the cosmetics brand is obviously all about color, Nars explained that their goals still perfectly align.
“I tried to imagine what Man Ray would have liked, what he would have been attracted to. What would his subjects like Kiki de Montparnasse be drawn to? That’s what makes it fun for me,” Nars shared about putting together the holiday designs. “When we create a collection, it’s not about selling a specific color. It’s about giving a message to the public. When they come to the store, they’re attracted to an image.”
Those images speak volumes on this collection’s packaging, which are the perfect juxtaposition of graphic black and white with bold and trending hues. Plus, Man Ray had an eye for makeup that was artistic and editorial, which meshes well with Nars’ own vision.
“He knew the power that makeup could bring to an image — how it could add to the details, the drama and feel, and poetry, there’s a lot of poetry in his photographs,” Nars said. “When he started taking photographs, makeup was a very important statement. Women wouldn’t go out without it. Look at the photo with the lashes, it’s daring and incredibly done and that was taken in 1932. In looking at his photos, you really understood how makeup can really make a photograph in some way. It’s the same thing for me.”
Check out the NARS Holiday Collection 2017 below.
More trending cosmetics.— Kristine Hope Kowalski