NARS Erdem

NARS Unveils Spring Makeup Collaboration with Erdem

Straight out of the Autumn/Winter 2018 London Fashion Week shows comes the designer makeup collaboration announcement of our dreams! Luxury fashion label Erdem officially unveiled an exciting partnership with NARS Cosmetics, and a 13-piece beauty line for spring titled “Strange Flowers.”

The entire product range will feature stunning products for cheeks, eyes and lips, including eyeshadow palettes, rich lipstick hues, blotting papers, a pearlescent highlighting stick, and more. In perfect keeping with Erdem’s style, the cosmetics will come housed in creative floral-print packaging that echoes the label’s love of nature.

NARS Erdem

The designer shared that this buzzworthy beauty collab has been about two years in the making, with both parties working diligently to make everything perfectly consistent with their iconic labels.

“It was really interesting to explore my aesthetic in collaboration with Nars and see how far we could push different elements through color and product,” Erdem shared about this collection. “It was fascinating to develop new pigments and palettes as well as the cosmetics themselves.”

Though Erdem himself has never created a cosmetics line before, he was very hands-on in the development process. He has a great relationship with the beauty brand, as NARS teams have been working on his Fashion Week productions since 2013.

The NARS Erdem collab also resulted in a brand new product creation: the Lip Powder Poison Rose Palette we simply can’t wait to try out.

“I love the effect of stamped-on, really matte red lips,” Erdem shared about why he loves this product. “They remind me of my mother who would always wear a red lip as a sign she was ready to go out and face the world.”

NARS Erdem

The full NARS Erdem collection will be available for sale at Selfridges UK starting on April 15, 2018 and be further released on May 1.

More from the designer.
More from the beauty brand.
More Spring 2018 makeup launches.
All images via NARS/Erdem

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