Moschino Gold Fresh Joan Smalls

Joan Smalls Is the Face of the Moschino Gold Fresh Couture Holiday Fragrance Campaign

Are you ready to add an exciting new piece to your perfume collection this holiday season? Designer Jeremy Scott just revealed Moschino Gold Fresh Couture Eau de Parfum, the latest special-edition scent in the brand’s extensive and cleverly-designed fragrance library. For this launch, Moschino has gone all out with their luxurious gold inspiration.

Beware: the creative chrome bottle is about to dazzle you.

Moschino Gold Fresh Joan SmallsImage Source

This scent is described as a “fresh floral-fruity-woody composition that opens with a rich blend of citruses and sweet fruits. The heart is a floral with a dominant jasmine and a Givaduan molecule for the lily-of-the-valley aroma called mahonial, laid on an intense and sweet woody base.”

Doesn’t that sound just heavenly?

In timing with the fragrance launch, the brand also announced that the face of the debut campaign is popular model Joan Smalls. She has previously been involved with the brand’s runway shows. But now on her social media, the star shared her excitement that, “right in time for the holidays,” she is starring in her “first fragrance campaign.” What a thrilling accomplishment!

Moschino Gold Fresh Joan SmallsImage Source

In her new ad images for this launch by photographer Giampaolo Sgura, Joan carries an oversized bottle of this luxurious perfume. She is also decked out in a ton of Moschino’s finest coordinating gold accessories. The effect is mesmerizing.

The packaging for the Moschino Gold Fresh Couture bottle directly mirrors the original Fresh Couture design and special Spring edition Pink Fresh Couture launched earlier this year. We love how this collection is cleverly inspired by the ordinary, everyday bottles of home cleaning sprays. Yet somehow, they are undeniably dripping in luxury.

Moschino Gold Fresh Joan SmallsImage Source

We know what you’re thinking, though: do you spray this perfume like you would a Windex bottle? We are here to tell you that you don’t. There is actually a traditional perfume top underneath the trigger-inspired cap.

This special holiday-timed launch comes packaged in a solid gold-toned box, making it the perfect quirky yet glam Christmas present for the playful fashionista on your gift list.

Moschino Gold Fresh Joan SmallsImage Source

The Moschino Gold Fresh Couture Eau de Parfum is now available to shop in 30, 50, and 100ml sizes on the brand’s website.

More fragrance launch news.
More holiday gift ideas.


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