The Miu Miu Fall 2018 campaign is a star-studded tribute to devilish, rule-breaking girls everywhere. Called “The Conversation,” this season’s promotional imagery pushes boundaries and asks big questions.
Models and actresses Rowan Blanchard, Raffey Cassidy, Elle Fanning, Adwoa Aboah, Kesewa Aboah, Georgia May Jagger, Ariel Nicholson, and Zoe Thaets star in this daring advertorial, which combines retro-inspired styling elements with an ultra-modern lookbook.
In this campaign, “the Miu Miu gang is at home in suburbia, reclining against velvet drapes, sat inert on mommy’s favorite coaches,” the brand shared on its website. “The stills present a fertile setting for these women’s imaginations, all the better to carry off their conspicuous wardrobe. If you can imagine them reading a racy paperback and listening to garage rock, all the better.”
This morning my first @miumiu campaign came out and somewhere there’s a 9 year old Rowan flipping through magazines seeing former Miu Miu campaigns and cutting the photos up and making dream board collages of them and thinking One day in my wildest dreams!!!! I am so grateful to everyone who worked so hard to make this happen, @tejbee and chrishoran20 getting to shoot this campaign while you were on set and thinking about the work and trust we have instilled in each other for nearly six years now makes me so emotional. I love you I️ love you. Thank you for believing in me 😭 @kegrand i love you forever, it is so special to have you watch me grow up 💌 thank you Mrs. Prada and team @miumiu for letting me be apart of such a gorgeous campaign I am elated!!!! 💔 by @alasdairmclellan and @kegrand 🖤🖤🖤🖤🖤🖤🖤🖤🖤🖤🖤
This campaign is aimed at shaking up the industry with some new ideas – and by introducing edgy style elements.
“The Conversation seems to ask the question, is the 2018 Miu Miu woman being beamed in from the birth of the teenager or are they tomorrow’s people?” the brand explained about the vibe. “Whichever, this girl gang means business. They are dressed in their finest, for a night on the tiles. The sense of anticipation is only heightened by their luxuriously upholstered sitting rooms. We are in an antechamber at the moment before disruption. What better way to disrupt than by style alone?”
“These women are ready for action,” Miu Miu added about the campaign vibe. “Their power is tangible, their dress immaculate. They are the leaders of the pack.”