British designer Mary Katrantzou is celebrating ten years of her fashion label this year – and she’s only 35 years old. This means she has both a solidified history and a fresh and young perspective on where the fashion industry is headed. Which is imperative as our collective idea of style changes. To commemorate her anniversary occasion, a special 10-piece Mary Katranzou Matches Fashion collection has been revealed – filled with exclusives for the popular global e-tailer.
This capsule includes popular runway pieces from over the past ten years that have been re-released from the label’s archives and given new life for the modern era. Her boldest patterns and most spectacular silhouettes are on display. The range shows not only where the label has dug its roots over the past seasons, but also how it is constantly evolving simultaneously as women’s closets are.
“The pace of the fashion industry has changed and the way people dress has changed; it’s so much more of a connected world now,” Katrantzou shared about her design history. “I don’t think trends exist the way they used to – it’s more about the cross-pollination that you create as a woman to suit your own style.”
The designer chalks this all up to women developing more than one “personal aesthetic,” and instead focusing on crafting a cohesive lifestyle.
“Women have different roles that they play in their daily lives,” she explained. “You dress differently for work to how you dress for going out, to how you dress on holiday, to when you’re working out, and I think having the opportunity to celebrate different roles as a woman is something exciting. Fashion should be about experimentation, about projecting your own style and your own individuality. That’s different now because there is so much choice.”
With shifting times come shifting ideologies and fashion sensibilities. Katrantzou hopes to be continually changing with the times herself – in the best possible ways.
“We go up to a size UK 20 [US 18] now and that was very important for me,” she said. “It’s as important for me to be able to dress a 20-year-old as it is a 70-year-old woman. You see a grandma with her granddaughter and both are wearing Mary Katrantzou – I think that puts things into perspective.”
Click through the gallery below to see photos of the latest exclusive Mary Katrantzou Matches Fashion designs.
You can shop all of these Mary Katrantzou Matches Fashion pieces and many more designs on the e-retailer’s website now.
— Kristine Hope KowalskiView this post on Instagram
Celebrating 10 years of #MaryKatrantzou, we have exclusively re-issued 10 iconic pieces from the archives in collaboration with #matchesfashion 🎉❤️🙏 Join us tonight as we take over @matchesfashion Instagram stories to celebrate the launch of this limited capsule collection. Thank you @eveningstandardmagazine for creating this video in celebration! Editor @Laura_Weir Video by @danidgephotofilm @nataliesalmon Styled by @jessicaskeetecross #esmagazine