There are a lot of things that are more fun to buy out of a vending machine: soda bottles, Dippin’ Dots ice cream, and Sprinkles Cupcakes, just to name a few. But would you ever shop jewelry out of one? That’s a question that designer Marla Aaron is having us seriously consider! The designer just unveiled her first-ever jewelry vending machine inside The Brooklyn Museum in New York.
For many, a vending machine may be seen as a device of convenience. But for Marla Aaron, it is about playful innovation and joyous customer experience.
“Almost 2 years ago I went to Japan for the first time to visit one of our stores and I became obsessed with all the vending machines on the streets. I came home resolved to make one for New York. On Friday, December 8, our first vending machine was installed at The Brooklyn Museum,” the designer shared on her website.
So how does it all work? The vending machine comes equipped with a touch screen panel and video demo about the brand. From there, customers can shop through an ever-changing selection of high-quality accessories. If you don’t love your selections, you can easily return pieces – but we have a feeling you will be hooked on the creative and sparkling designs.
How did this jewelry vending machine end up in a museum though?
“One of our customers came up with the idea,” Marla Aaron spilled. “I was searching for a place and I was not having a great deal of luck. With all the empty high-end retail space floating around New York right now you would think that someone would get creative with how to occupy it with a vending machine, but that’s not the case. The real estate world thinks in very traditional terms and they could not wrap their mind around how to charge me for space because it takes up so little space. I wanted it to be in an unexpected place so it could be stumbled upon. I was explaining this to a customer and she suggested The Brooklyn Museum.”
“We created this vending machine as a new way to deliver an unlikely experience for our customers–to find our jewelry in a place where they would not normally find it,” the designer added. “The Brooklyn Museum’s motto is ‘Great Art and Great Art Experiences’ so the opportunity to present the collection at one of the most important cultural institutions in New York is an extraordinary one.”
It’s such an exciting and innovative idea!