Riverdale and Hustlers actress Lili Reinhart has just been revealed as the newest celebrity face of CoverGirl cosmetics. The 23-year-old star will be representing and modeling an upcoming makeup collection launch.
“We’re SO excited to welcome such an authentic, inspirational, talented actress & author to the Easy Breezy family,” CoverGirl announced on social media, sharing a potential first look at Lili’s branded campaign. The beauty brand also casually dropped the reintroduction of their classic “Easy, breezy, beautiful… CoverGirl,” tagline.
The star did her own makeup for her campaign announcement photo, which is representative of her outlook on embracing natural beauty and easy, wearable looks.
“I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon,” Lili shared on her own Instagram. “As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey.”
With this exciting new collaboration, Lili joins quite an impressive roster of stars who have been part of the CoverGirl family, including Katy Perry, Taylor Swift, Rihanna, Zendaya, Drew Barrymore, Ellen DeGeneres, Queen Latifah, and more. We can’t wait to see what she adds to this iconic brand’s history!