Daniel Wellington Lay Zhang

Lay Zhang, Hailey Bieber & More Introduced as Daniel Wellington Spokespeople

For the first time ever, the Daniel Wellington brand is unveiling celebrity ambassadors to front its international icon campaign. Today, the fashionable jewelry and watch brand announced the seven famous faces from around the world taking over its new promotion: American model Hailey Bieber; American football player Odell Beckham Jr.; Argentinian soccer player Paulo Dybala; Chinese singer-songwriter, music producer, and EXO member Lay Zhang; Indian actress Radhika Apte; Bollywood cinema star Zyushmann Khurrana; and South Korean model and actress Lee Sung Kyoung.

Daniel Wellington Lay Zhang

The brand started out its string of announcements by unveiling portraits and video shoots from Hailey Bieber and Lay Zhang – with the promise of more icon imagery to be released soon. In the currently-available photo shoot images, each star has been showcasing a different watch type, bracelet, ring, or series of accessories. We’ll certainly be keeping an eye out for more news from this luxurious, fashion-forward campaign.

Daniel Wellington Hailey Bieber

To view some of the Daniel Wellington icon videos as they are unveiled, be sure to press play on the brand’s players below.

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All images via Gucci, Harmony Korine

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