One of ColourPop Cosmetics’ most popular annual makeup collaborations is back… with a wonderful new twist. The beauty brand teamed up with YouTuber and influencer Laura Lee for this year’s NKLA partnership. You know we are all about shopping makeup that gives back to a great charitable cause.
All net profits earned from sales of items in this dazzling holiday-perfect collection support the No-Kill Los Angeles animal shelter and Best Friends Animal Society, a national animal welfare organization. Last year, this animal-friendly collab raised over $250,000 for the cause. This season’s launch is on a mission to top that!
The affordable collection features three stunning lip shades – Wham (Ultra Glossy Lip), Bam (Ultra Satin Lip), and Glam (Ultra Metallic Lip) – that are available separately ($6) or in a chic bundle ($15). There are also four Super Shock eyeshadow shades in the line, called Ritz, Glitz, Shiny, and Hiney. You can shop them individually for $5 each, or as part of a curated $18 foursome.
Like Colourpop’s last NKLA collaboration, the packaging for these glam launches features tiny animal paw print detailing to remind you of the cause. But the inspired colors and styles are all Laura Lee Los Angeles. That means they are statement-making, bold, and super wearable.
Laura is excited to be sharing some of her current favorite colors in this collection. But she also loves giving her fans a chance to give back while getting glam.
“I feel like it’s very important to use my social platform to change the world for the better,” Laura shared in her ColourPop announcement video. “Sometimes the universe just gives you, on a silver platter, the opportunity to give. I find that whenever you give, you receive.”
We know exactly which products are going on our holiday wish list!
To hear Laura Lee dish on her ColourPop collaboration, see swatches, and more, make sure to view her YouTube video below.
More cosmetics collaborations.— Kristine Hope Kowalski