Kylie Jenner has just taken a huge leap in furthering her ever-growing beauty empire. The 21-year-old starlet has expanded upon her massively popular Kylie Cosmetics makeup brand, introducing its new skincare-centric offshoot, the Kylie Skin label.
The first Kylie Skin set is composed of six matching pretty pink bottles of face-saving essentials, including a Foaming Face Wash ($24), Facial Moisturizer ($24), Vitamin C Serum ($28), Vanilla Milk Toner ($22), Walnut Face Scrub ($22), and Eye Cream ($20). The six products can be bundled for a $125 purchase price, or picked up separately – thankfully you’ll notice it’s all priced at under $30 a pop. It’s all set to launch later this month, on Kylie’s brand new e-commerce website.
All of the products in the new Kylie Skin range are “cruelty-free, vegan, gluten-free, paraben- and sulfate-free and suitable for all skin types,” according to the brand’s announcement.
So far, Kylie has started off her brand with products that work for all skin types, but is also working on “personalized skincare” drops for the future, which will target specialized skincare treatments for dry skin, oily skin, congested skin, and acne-prone skin.
“Skincare and makeup go hand in hand and Kylie Skin was something I dreamt up soon after Kylie Cosmetics,” Kylie shared about the brand on her Instagram. “Building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand, new company! Birthing a whole new team, manufacturing, fulfillment etc. separate from my cosmetics line was challenging, but here we are.”