Rumors have been swirling in the beauty industry suggesting that Kylie Cosmetics Concealer is on its way. Now, it has been officially confirmed! Kylie Jenner announced that her makeup brand will be launching its first-ever concealer formulas on December 13. The debut “Silver Series” drop will include 30 shades for “fair, light, medium, tan, deep and deep dark skin tones.”
“Our Skin Concealers are perfect for spot concealing, lightening dark circles and hiding imperfections,” the brand shared on Twitter. “Wear the new Skin Concealers alone for a natural, dewy look, or pair with your favorite setting powder for a matte finish.”
This announcement comes hot off the heels of another launch the brand is planning for the same day: Kylie Cosmetics will be selling its first-ever traditional bullet lipsticks this holiday season as well. The company also promised a third surprise never-before-seen product to be unveiled this week too. We can barely handle the excitement!
But while we are thrilled that Kylie Cosmetics is expanding its product range in big ways, we – and many more fans on social media – aren’t entirely sure about how this concealer one will work.
As you likely know, finding your precise color match for any foundation or concealer products is a precise (and often exhausting) science. Since Kylie products are only sold online, and the e-retailer has a “no returns” policy, we imagine many shoppers will find it difficult to predict if the collection includes their correct color. Especially without sampling a ton of different options in person first.
Many social media users have suggested that the brand consider offering a 3-range sample pack for buyers unsure of their perfect fit. We think that’s a wonderful compromise!
Check out the gallery below to see your first look at the Kylie Cosmetics concealer collection.
Click on the individual tiles to enlarge photos, see color swatches, and find out shade names.— Kristine Hope Kowalski