Kate Hudson is one undeniably stylish star – and now she has teamed up with New York & Co. to introduce an exciting new denim range we can all shop. The 39-year-old actress has created an affordable line of high-quality jeans, denim jackets, chambray shirts, overalls, and more for the newly-unveiled Soho Jeans collection. Most pieces are available in sizes 0-20, XS – XXL, and can be shopped for under $75.
“It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Company uses,” Kate Hudson shared in a press release. “Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Company an ideal partner for me to launch my new collection with.”
The brand is just as excited to welcome the Hollywood actress into their fashionable family.
“We are excited to partner with Kate Hudson and believe she is the perfect addition to our company,” Greg Scott, CEO of New York and Company, said in a statement. “Our customers have been asking for a partnership with Kate for years, and we believe her tremendous star power, unbelievable style, and broad social influence will not only strengthen our relationships with existing customers but also ignite our customer acquisition initiatives.”
The label shared that Kate Hudson’s star power and keen eye for design is helping keep the brand poised for a digitally successful future.
“We believe this will be significant to our continued growth in the ever-changing retail landscape, further solidifying New York & Company as an industry leader that creates digital brands that matter,” Scott added. “This strategy provides our company with added diversity in our revenue stream, as we expand the breadth of our assortments and channels served.”
Click through the gallery below to see the Kate Hudson New York & Co. Soho Jeans collection lookbook.
You can shop the debut Kate Hudson New York & Co. arrivals on the brand’s website now. All pieces range from $60 to $75.— Richard Editorial Staff