Kaia Gerber Stars In the Spring Marc Jacobs Beauty Campaign

Kaia Gerber may be one of the most buzzed-about It girls and hottest rising models of the moment – but it turns out that she can also channel Old Hollywood glamour too! The star was just named the face of Marc Jacobs Beauty‘s new Spring 2018 makeup campaign for Velvet Noir Major Volume Mascara.

Kaia Gerber Marc JacobsImage Source // Kaia Gerber Marc Jacobs

These campaign photographs were taken backstage at the Marc Jacobs’ Spring/Summer 2018 runway presentation in September by photographer Liz Collins. If you recall, Kaia closed the show wearing the yellow sequined finalé gown with a black satin turban. Here, you can see her pumping up the drama of her cat eye black eyeliner look by swiping the dark mascara on her fringey lashes.

This mascara specifically was inspired by the designer’s “first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes,” according to the brand’s website. You can totally see that inspiration at work here!

Kaia Gerber Marc JacobsImage Source // Kaia Gerber Marc Jacobs

“I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. It’s unexpected and surprises you,” Marc Jacobs said about his work in a press release. “I think the idea of transforming into this person you want to be, is a lot of fun… it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

The Marc Jacobs Beauty Velvet Noir Major Volume Mascara retails for $26 and is now available to shop at the designer’s stores, online via the brand’s own e-commerce page, and select Neiman Marcus and Bergdorf Goodman stores. Plus, if you stop by the Melrose Place location, you may even see the chic Kaia Gerber Marc Jacobs ad campaign welcoming you in!

As an added bonus, the brand revealed that they will be releasing more of Kaia’s glamorous photos in timing with a new fragrance campaign later this year. We can’t wait to see it!

More of Kaia’s stylish partnerships.
More from Marc Jacobs’ Spring launches.


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