The very first Kaia Gerber Marc Jacobs Daisy Love campaign video is here – just in time for the warmer days of spring – and it’s sure to be one of your instant favorites. This new fragrance, launching for April 2018, is the latest installment in the brand’s quickly-growing fragrance library, which started its first Daisy scent in 2007.
“Daisy Love fills the air with radiant florals and sparkling gourmand twists that evoke the bliss of watching the sun reflect on the ocean under blue skies,” Macy’s shared on its shopping site. “Undeniably feminine with a youthful yet sophisticated composition, Daisy Love opens with a bright pop of crystallized cloudberries that exudes a multifaceted sweetness. At the heart, the solar yet creamy floralcy of petals from the daisy tree mingles with the warmth of cashmere musk and driftwood for a delicate and memorable dry down.”
Kaia has been working with Marc Beauty on a few fabulous campaigns in recent months, but this fragrance video event is something special. In her ad for the iconic designer fragrance, the 16-year-old model plays a game of “love me, love me not” as she picks daisy petals on the sandy beaches with models Aube Jolicoeur and Faith Lynch. It’s genuinely a summertime dream!