Kaia Gerber Karl Lagerfeld Campaign

Kaia Gerber Fronts Karl Lagerfeld Fall 2018 Campaign

The latest Kaia Gerber Karl Lagerfeld campaign for the Fall/Winter 2018 season is here, and it makes a bold impact. In her photo shoot series, the 16-year-old model and fashion muse wears the crave-worthy jackets, logo-printed knits, and sparkling accessories that make up the latest crop of must-have pieces.

The campaign imagery itself is beautifully overlaid on top of Karl Lagerfeld’s own Parisian architecture photography, which is a special tribute to the city of his distinct inspiration.

Kaia Gerber Karl Lagerfeld Campaign

“The collection combines his eye for building design — as seen in minimalistic lines, feminine curves and futuristic finishes — with an athletic-chic feel,” the brand shared about this season’s architectural looks.

In keeping with tradition, the designer shot the campaign himself at his studio, the famed 7L in Saint-Germain-de-Prés. The legendary nature of the moment was not lost on Kaia, who was thrilled to be featured in this stunning work.

“It’s surreal to be here in Karl’s studio,” Kaia shared while on the photo shoot set. “I’ve seen photos and I’ve always looked at the campaigns shot here. It’s incredible to be here in person and see all the books and the whole atmosphere!”

Kaia Gerber Karl Lagerfeld Campaign

Earlier this year, it was announced that Kaia would also be designing her very own ready-to-wear capsule collection for the Karl Lagerfeld brand. This line – which will reportedly consist of clothing, shoes, sunglasses, jewelry, gloves, and more accessories – will be represented in a totally different upcoming Fall 2018 campaign.

“When Karl first told us his idea to collaborate with Kaia, we were all excited by the incredible potential and power of bringing their two worlds together,” Pier Paolo Righi, the chief executive officer of Karl Lagerfeld, has said about the collaboration in a press statement. “We have been working intensely over the last months with Kaia in LA and at our studio in Paris. It was exciting to see her clear vision, passion and engagement, and the collection will definitely inspire many young women.”

Kaia Gerber Karl Lagerfeld Campaign

You can take your first look behind the scenes of this Kaia Gerber Karl Lagerfeld campaign video in the player below.

We can’t wait to see more from this series!

More style news from Kaia Gerber.
More from the Karl Lagerfeld label.
All images via Karl Lagerfeld


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