Just in time for the Spring/Summer 2019 fashion season, a stunning new Kaia Gerber Jimmy Choo campaign has been revealed! The designer unveiled the 17-year-old model and It girl as the face of the new Helia bag and Raine sneakers. Plus, this campaign unveils the new limited-edition Jimmy Choo branded t-shirts and sweatshirts designed in collaboration with M/M Paris creative directors, Mathias Augustyniak and Michael Amzalag.
“To me, Jimmy Choo represents strength and power,” Kaia shared about her campaign. “I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.”
Sandra Choi, Jimmy Choo’s creative director, thinks Kaia represents the fresh new direction of the brand’s latest product launches and is pleased with the way the photo shoot imagery came out.
“Kaia leads the next generation of supermodels,” Choi said in a statement. “Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with [fashion photographer] Steven Meisel on capturing such striking images.”
Many pieces from the brand new Jimmy Choo Spring/Summer 2019 collection are now available to shop on the designer’s website.